philips lumea:

LADY GARDEN

 
 

99% of body hair removal advertising...

is patronising crap. We wanted the Philips Lumea – an IPL device – to come across better.

So we created billboards that empathised with the hassles of hair removal in a playful way.

The campaign message was emphasised with strategic timing during and placement near Wimbledon and the London flower shows.

 
 
 
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Agency
Ogilvy & Mather London

Executive Creative Director

Gerry Human