ocean of the future


UK Supermarkets generate 800,000 tonnes of plastic waste every year.

A truckload of plastic enters our oceans every minute, and by 2050 there could actually be more plastic in the ocean than fish.

In partnership with Greenpeace, we built an aquarium that was filled with plastic instead of fish. We called the exhibit ‘The Ocean of the Future’ and invited schoolchildren to come and see it. We captured their dismayed reactions at the plastic bottles, bags and other rubbish they saw instead of the beautiful fish and marine animals they were expecting. 

 The campaign promoted Greenpeace's plastic-free supermarkets petition, aimed at getting supermarkets in the UK to stop using unnecessary plastic packaging.

British Arrows 2019: SILVER BAD award winner

Creative Circle 2018: Shortlisted