e.l.f. x H&M
make it make scents
eyes, lips, face… nose?
We launched e.l.f. x H&M’s first collaboration for three perfumes and corresponding accessories inspired by e.l.f. makeup icons with a music video and original track - Spritz, Walk, Waft, Pose. With choreo designed to maximise the spread of the scent, we call it ‘wafting’. It’s like voguing, but for your nose.
It doesn’t make a lot of sense, but at the same time… it makes total scents.
Film directed by Tanu Munio
