BULMERS ORCHARD PIONEERS:
LIVE FROM THE ORCHARD
Bulmers’ new Orchard Pioneers range champions two of their growers with their own flavours of cider: Sarah Hawkins’ Red Apple, and Kier Rogers’ Cloudy Apple.
To launch the new products, we put cameras in Kier and Sarah’s Herefordshire orchards and streamed delightfully dull footage of apple blossom growing live into digital billboards in cities around the UK. This pretty little slice of the English countryside served as a reminder to people as to the natural and wholesome origin of their delicious cider.
Ogilvy & Mather London